Twitter Starts Rolling Out Stories-Like Feature Called Fleets To All Users

By Amit Chowdhry ● November 18, 2020
  • Twitter has started rolling out a Stories-like feature called Fleets to all of its users. These are the details.

Twitter has started rolling out a Stories-like feature called Fleets to all of its users. Fleets — which include tweets, retweets, videos, and audio clips — show up at the top of timelines and disappear after 24 hours. Like other social networks, users who post Fleets can also see who viewed the Fleets. This is how it works:

Users will not be notified if a follower screenshots content. This should help curb misinformation from spreading on the platform.

Prior to rolling out the feature globally, Twitter was testing Fleets in Brazil, Italy, South Korea, and India.

Snap is known for pioneering ephemeral content that disappears within 24 hours — which it calls Stories. And other social platforms that have adopted this type of feature include Instagram, Facebook, YouTube, LinkedIn, WhatsApp, and Pinterest. Like the other social platforms, Fleets potentially provide a new format that Twitter could use to monetize display ads. For example, Snap sells sponsored stories within Snapchat.

“Twitter’s purpose is to serve the public conversation – it’s where you go to see what’s happening and talk about it. But some of you tell us that Tweeting is uncomfortable because it feels so public, so permanent, and like there’s so much pressure to rack up Retweets and Likes,” wrote Twitter’s design director Joshua Harris and product manager Sam Haveson in a blog post earlier this week. “To help people feel more comfortable, we’ve been working on a lower pressure way for people to talk about what’s happening. Today, we’re launching Fleets so everyone can easily join the conversation in a new way – with their fleeting thoughts.”