UserEvidence – a customer voice platform for B2B go-to-market (GTM) teams – recently announced $9 million in Series A funding led by Crosslink Capital with participation from Founder Collective, Afore, and Next Frontier Capital, bringing the total funding to $14 million.
Creating customer stories has always been labor-intensive and time-consuming for the GTM teams. Many customers cannot share their success stories on record with software vendors, strictly limiting the amount of referenceable content GTM teams can use. GTM teams believe they have two options to address this challenge: invest a significant budget to create high-quality content for a handful of customers or manually attempt to create content in-house with limited resources. Unfortunately, neither option proves to be cost-effective or scalable.
UserEvidence solves this issue with a customer voice platform that turns survey feedback into verified proof points in minutes. GTM teams can publish shareable on-brand content and tailor it to specific use cases based on company size, industry or geography in just a few clicks.
Through UserEvidence, software vendors could reinforce product claims backed by customer data, instilling confidence in buyers to make well-informed purchasing decisions. Buyers are under more pressure than ever from the C-suite to consolidate tech stacks, remove redundancies, and cut costs. Buyers cannot afford to trust vendor claims without seeing relevant customer examples validated by real-world data and verified by customers.
KEY QUOTES:
“Social proof is rapidly becoming the most important asset for B2B companies — guiding marketing, sales, product and customer success teams. Our mission is to help B2B companies generate authentic customer stories at scale.”
— UserEvidence co-founder and CEO Evan Huck
“UserEvidence helps Gong showcase the value our platform provides by generating high-quality customer proof. With the ability to scale content creation, we can dedicate more time to enabling our sellers and building relationships with advocates.”
— Udi Ledergor, Chief Evangelist at Gong
“As one of the earliest companies making generative AI software for businesses, we know how valuable customer testimonials are in building trust in an emerging or rapidly changing field. UserEvidence helps us capture and leverage this customer feedback at scale. Happy customers have always been one of the strongest marketing channels, but heading into a time of significant change in the ways people discover businesses, it has never been more important.”
— Meghan Keaney Anderson, VP of Marketing at Jasper
“Creating customer content is notoriously difficult to do at scale, and this ubiquitous problem is precisely what UserEvidence solves so elegantly by combining its continual data collection flywheel with content and design automation.”
— Gabby Contro, Partner at Crosslink Capital
