Valorx’s goal is to help improve data quality and enable end-user productivity and efficiency while maintaining Salesforce as your true system of record. Pulse 2.0 interviewed Valorx co-founder and VP of Revenue Jerret Kasper to learn more.
Background Of Valorx Founders
Valorx’s four co-founders previously worked together in the Salesforce community with a focus on developing/delivering CRM productivity software. Kasper’s own background was in sales, which gave him an on-the-ground education about the challenges that users face on a daily basis. Kasper said:
“I saw there were a lot of gaps in the tech and CRM space, and that’s what brought my colleagues and I together to form Valorx.”
Formation Of Valorx.
How did the idea for Valorx come together? Kasper shared:
“My co-founder, Pranav Shah (CEO) and I saw firsthand a need to augment Salesforce’s capabilities to address customer needs. For one, we saw the disconnect between the platform and spreadsheets, which an incredible amount of customers were using to manage complex quoting, tracking, and more.”
“We knew there had to be some way to bring the spreadsheet format into the Salesforce platform, so that was our initial focus upon founding Valorx. Our newest product, Wave, addresses common CRM data management use cases and was created to save time and money for the everyday user. Ultimately, our focus is on helping customers keep their business-critical CRM data online, and I think we are accomplishing that every day.”
Favorite Memory
What has been your favorite memory working for the company so far? Kasper reflected:
“Starting a company is a constant adventure, and when you have co-founders, there is an entirely different dynamic – they become your family if you’re doing it right. Valorx was started by like-minded people who were friends in the beginning of Covid. We had a lot of early morning/late phone calls as each person was in a different location and in some cases, different countries. Even though we were apart, we built this together, which has been the best memory.”
“From a business standpoint, some other highlights include:
– Getting to profitability by the end of Q2.
– Building a channel between Salesforce that has 1000’s of ISV’s trying to do the same, a portion of our business comes from Salesforce referrals.
– Getting to 10k users of our Fusion product.
– Last two years at Dreamforce – seeing the reaction from people on the floor at the booth.
– When we surpassed 50 customers.
– First quarter over 1 million in new business.
– Adding new leaders to the company and building out departments.”
Core Products
What are the company’s core products and features? Kasper explained:
“Fusion, our first product, was built to address complex data models that go beyond Salesforce’s native capabilities. Customers use Fusion’s connected spreadsheets to manage complex quoting (e.g., high-volume, MDQ, professional services), forecasting, connecting multiple data sources (SF objects, external data sources), and more. With Fusion, customers who are already using spreadsheets can connect these to Salesforce without needing to change anything in the spreadsheets they’re already using. We’ve never met a spreadsheet we couldn’t connect to Salesforce with Fusion.”
“Wave, our new product, was launched at Dreamforce 2023. Where Fusion addresses use cases of high complexity, Wave is a tool for the everyday users. For anyone using Salesforce a few hours or more per week, Wave will save many clicks and much time. Wave augments Salesforce with Google Sheets-like grid editing, adds conditional formatting to highlight key data, and introduces errorless importing with Smart Import (e.g., no more failed imports due to incorrect picklist values, missed required fields, forgotten validation rules, etc.). Our goal with Wave is to get it in as many Salesforce users’ hands as possible because we know it’ll help our community be more productive. For this reason, we’ve chosen to roll out Valorx Wave with a robust free tier, with no credit card required. Salesforce users need only to install a Chrome extension and log in to their Salesforce to gain access.”
“One thing both Fusion and Wave have in common: we’re helping customers keep their business-critical CRM data online. Exporting live CRM data is suboptimal in a number of ways. By augmenting Salesforce with powerful spreadsheet capabilities (e.g., bulk editing), we’re keeping live Salesforce data where it belongs – in Salesforce.”
Challenges Faced
Has Kasper faced any specific bottlenecks in his sector of work recently? Kasper acknowledged:
“The biggest bottleneck is awareness. In back-to-back years of sponsoring Dreamforce we find people coming across Fusion (and now Wave) and being surprised at how well these tools address common pain points – in most cases this was the first time these individuals have seen tools with these types of capabilities. We recently brought on Valorx’s first CMO, launched the new Valorx.com in time for Dreamforce 2023, and have a number of other initiatives underway to spread the word across our community.”
Evolution Of Valorx’s Technology
How has Valorx’s technology evolved since launching? Kasper noted:
“We are continuously investing in our technology. We recently launched version 14 of Valorx Fusion, augmenting capabilities and performance improvements that were prioritized from taking feedback with our customers. We continued to improve upon Fusion as we were building Wave and getting it ready for general availability. We have new capabilities slated for both Fusion and Wave, and will also be launching another related software in the near future.”
Significant Milestones
What have been some of Valorx’s most significant milestones? Kasper cited:
“When you’re a startup, everything feels like a significant milestone. But some highs include:
– General availability of Valorx Wave in September of 2023
– When we surpassed 50 customers.
– Getting to 10k users of our Fusion product.”
Customer Success Stories
After asking Kasper about customer success stories, he highlighted:
– BP modernized it’s quoting process with Valorx (Case study)
– Teladoc uses Valorx to simultaneously connect three separate Salesforce orgs (Case study)
– Western Digital uses Valorx to manage complex forecasting (Case study)
– Adobe reduced 40 hours of ongoing data compilation down to a few minutes with Valorx (Case study)
– You can also see feedback/reactions from our customers here”
Funding
After asking Kasper about the company’s funding information, he revealed:
“We are bootstrapped and have not taken on funding to date.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Kasper assessed:
“Our product portfolio puts us in a position to be relevant to all companies/users utilizing Salesforce.”
Differentiation From The Competition
What differentiates Valorx from its competition? Kasper affirmed:
“Valorx believes in empowering its users, and in keeping data in Salesforce, and we take inspiration from our competition while simultaneously figuring out what we can do to enhance the overall CRM experience. We believe Wave is highly competitive based on the capabilities included and the level of data editing and importing that is included in the free product/tier.”
Future Company Goals
What are some of the company’s future company goals? Kasper pointed out:
“We seek to continue to improve upon the tools used by millions of business professionals worldwide. We look to help the many companies with complex use cases by connecting their spreadsheets with Fusion. We also want to shepherd a move to make exports go extinct with Wave. With Wave’s bulk editing capabilities, users can now successfully and efficiently manage much of their data editing without needing to take live data offline.”
Additional Thoughts
Any other topics you would like to discuss? Kasper concluded:
“We are always happy to connect and discuss any questions you may have. We’re also happy to demo either products for you if you’d like to see them.”
