- Full stack creative technology platform company VidMob helps scale digital video advertising
- Recently, VidMob closed a $25 million Series B round
VidMob is a full stack creative technology platform company that recently announced it has closed $25 million in Series B funding. Including this round, VidMob has raised more than $45 million in total funding since it launched.
This round of funding was led by the BuildGroup — which is an Austin, Texas-based investment company. Acadia Woods, Herington LLC, Interlock Partners, Macanta Investments, and LP’s of Manifest, and You & Mr Jones also joined this round.
With this round of funding, VidMob plans to further develop its award-winning technology solution called the Agile Creative Studio, which is aimed at helping marketers of all sizes improve and scale their digital video ad content through creative data.
VidMob focuses on the design technology for making human creativity more scalable, accessible, and efficient so that brands can understand which creative attributes are driving performance.
And VidMob’s Agile Creative Studio was built on a proprietary pipeline of machine learning services and data processing. And it is integrated with social platform APIs so that it can provide precise creative insights that are immediately actionable.
VidMob’s global network of content creators has delivered improved ads while campaigns are live and yield significant improvements in campaign metrics. Plus the company has already analyzed over 280,000 ad assets through the still-in-beta Agile Creative Studio solution.
“Marketers want access to their own data, and VidMob’s Agile Creative Studio is helping them unleash an entirely new category of first-party data, creative data,” said VidMob CEO and founder Alex Collmer. “But data without the ability to act on it is useless, and by coupling insights with VidMob’s workflow platform and creative talent marketplace, brands are able to do what matters—use data to power a tight create-and-learn loop, and in doing so, improve their creative and drive better results.”
In the last two years, VidMob has seen its revenue grow by over 35 times and it is currently a creative partner of Facebook, Instagram, Google/YouTube, Snapchat, Twitter, Pinterest, and LinkedIn. Plus its roster of clients include large brands like Bayer, Intercontinental Hotel Group, Ikea, and Neutrogena along with disruptor brands like True & Co and Acorns. VidMob’s media agency partners include Publicis, Ogilvy, and Universal McCann.
“The VidMob team has developed a technology platform that has already proven itself to be a huge benefit to advertisers, not only offering up meaningful insights, but also providing the tools and talent to quickly and cost-effectively activate on that intelligence,” added BuildGroup co-founder and CEO Lanham Napier. “But it’s their vision for the future that gets us most excited. As the world moves towards more complex forms of communication, the idea of an API for creativity is so powerful that you can see it becoming another foundational service layer of the web. We are thrilled to begin working with them to accelerate this vision.”
