- Accenture recently announced it has acquired Yesler, a business-to-business (B2B) marketing services agency. These are the details about the deal.
Accenture recently announced it has acquired Yesler, which is a business-to-business (B2B) marketing services agency that works with many of the world’s leading brands run their global marketing programs and operations at speed and scale. The terms of the deal were undisclosed.
This acquisition will continue to strengthen and scale Accenture’s B2B marketing services thus adding depth in offerings like account-based marketing, customer advocacy, sales enablement, and marketing automation. Yesler employs over 400 people globally and is headquartered in Seattle and has additional offices in Portland, Philadelphia, London, Toronto and Singapore.
Launched in 2004, Yesler is known for its exclusive focus on the B2B market. Yesler is comprised of two business segments: Yesler B2B (full-service digital marketing and managed services) and Projectline services (strategic resourcing solutions).
Accenture is a global professional services company that provides a broad range of services in strategy and consulting, interactive, technology and operations with digital capabilities across all of these services. And the company is powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Currently, Accenture has 509,000 people serving clients in over 120 countries.
Key Quotes:
“Yesler’s expertise in B2B has given them a unique understanding of how businesses make purchase decisions — insights that empower marketers to influence purchasing decisions at critical stages, enabling them to achieve growth and adapt their operating models for continued success,” said Manish. We’re excited to have them join the Accenture team.”
-Manish Sharma, group chief executive for Accenture Operations
“B2B marketing has become extraordinarily complex and, at the same time, buyers expect the same ‘Amazon-like’ interactions they experience as consumers. B2B marketers are seeking to leverage best practices from B2C while also addressing the specialized needs of B2B. The addition of Yesler allows us to enhance the complete set of B2B services we provide our clients — from strategy and creative to implementation and ongoing management.”
-Brian Whipple, group chief executive for Accenture Interactive
“Accenture provides Yesler with global scale along with strengths and values that complement our own. Together, our capabilities provide a differentiated, data-driven approach that companies can use to position themselves strategically and deliver on the ambition of sustainable growth.”
-Yesler chief executive officer Mike Kichline
