Why GoDaddy Is Buying Poynt For Up To $365 Million

By Amit Chowdhry ● December 20, 2020
  • GoDaddy Inc. (NYSE: GDDY) recently announced it entered into a definitive agreement to buy Poynt. These are the details about the deal.

GoDaddy Inc. (NYSE: GDDY) recently announced it entered into a definitive agreement to buy Poynt. Under the terms of the agreement, GoDaddy will pay $320 million in cash at closing and $45 million in deferred cash payments subject to certain performance and employment conditions over three years. And the transaction is expected to close in the first quarter of 2021, subject to the satisfaction of regulatory approvals and other customary closing conditions.

Integrating Poynt with GoDaddy’s Websites + Marketing and WordPress commerce services is expected to enable small businesses to boost sales and customer satisfaction by seamlessly bridging both online and offline shopping experiences. And with global distribution via reseller partnerships, Poynt is used by over 100,000 merchants with over $16 billion in annual Gross Merchandise Volume (GMV). 

Poynt offers a complete suite of products needed for small businesses to sell and accept payments anywhere, spanning point-of-sale (POS) systems, payments, invoicing, loyalty and rewards programs, and transaction management. And Poynt’s range of patented Android-based smart POS terminals and PoyntOS powered third-party terminals, deliver advanced in-person capabilities that drive merchant and consumer engagement. 

Poynt is also providing mobile app and web/desktop software for POS, invoicing, and virtual terminals. And additionally, Poynt offers a range of payment processing models for small businesses, including integration with 16 different payment processors, featuring the top five US banks, and offers Poynt Payments in the US built in partnership with Elavon/US Bank.

After the deal closes, Poynt CEO Osama Bedier will join the GoDaddy leadership team reporting to GoDaddy CEO Aman Bhutani and lead a new Commerce Division dedicated to creating the most intuitive and seamless commerce experiences for small businesses.

KEY QUOTES:

“Commerce is critical to our customers and we continue to invest in building seamlessly intuitive experiences that enable small businesses to sell everywhere. Poynt accelerates our strategy to provide a complete suite of commerce and payment services to address this critical customer need and focus on a large addressable market opportunity. We’ve built leading e-commerce capabilities that today allow small businesses to easily sell on their sites, across major marketplaces and the most popular social networks, and now we will help make them successful everywhere.”

— GoDaddy CEO Aman Bhutani

“Poynt has spent the past seven years building the most advanced connected commerce platform on the market. Our team is super excited to join forces and help millions of GoDaddy entrepreneurs sell everywhere, in the most seamless experience possible, at a time they couldn’t need it more.”

— Poynt CEO Osama Bedier