- Nuvi recently announced it acquired Banyan, a social software company
- Michael Mullarkey, the CEO of Nuvi, said that the acquisition will help bring a unified solution that drives revenue and enhances reputation management
Nuvi is considered the leader in enterprise social management software. Recently the company announced it acquired Banyan, a social software company — which is considered an industry leader in patient customer experience.
What does Banyan’s platform do? Banyan essentially grants healthcare providers with the ability to connect with their patients through their HIPAA-compliant social media application — which enhances the patient experience while providing insight into customer satisfaction and improved online reputation.
And Banyan’s patient communications and reputation management combined with Nuvi’s enterprise social platform is going to provide the organization with the ability to build, manage, monitor success, and gain insights while serving thousands of practices across the healthcare industry.
“Our common goal is to focus on our customer’s success by providing one powerful, unified solution that drives revenue and enhances reputation management while building customers for life,” said Nuvi CEO Michael Mullarkey. “Leveraging compliant communication tools is vital for the healthcare industry to interact with their patients in real-time. Our full suite of enterprise solutions which includes listening, planning, publishing, engagement, and robust analytics will help healthcare providers grow within their increasingly regulated industry.”
The Nuvi suite of products helps organizations own and manage their brand experience across social media and beyond for understanding, shaping, and utilizing consumer behavior — which increases brand loyalty. And Nuvi has the only social listening and sentiment tool that captures conversations in real-time across all social channels, RSS, blogs, and news articles through its patented bubble-stream system. Plus Nuvi’s social media management platform also provides an end-to-end solution for social media planning, collaboration, publishing, and analytics.
“The ability to bring Nuvi’s leading suite of products to our healthcare provider clients will tremendously expand the patient experience,” added Banyan COO Tim Hansen. “Banyan is excited to be part of the cutting-edge work that Nuvi continues to do in the social and technology space. We’re looking forward to extending the combined solution across our client base and into new industries.”
Nuvi also works with some of the largest brands like Hertz, Krispy Kreme, Business Wire, Publicis, and Bridgestone. And Nuvi has been recognized by PR News as the Top Campaign Technology Provider and a multiple winner of Shorty Awards for Best in Class Social Customer Care.
