- Advertising and PR giant Publicis Groupe announced it acquired Rauxa — which is a full-service marketing agency
Advertising and public relations giant Publicis Groupe has announced that it acquired Rauxa, an independent, full-service marketing agency. Rauxa is going to become part of Publicis Media — which is the media solution hub of Publicis Groupe.
Launched in 1999, Rauxa has averaged double-digit growth every year with net revenue of around $70 million last year and more than 300 employees across New York, Los Angeles, San Francisco, Seattle, Orange County, and Dallas. Rauxa’s clients include Verizon, Samsung, Alaska Airlines, Vans, Celgene, and 20 other leading brands.
“Twenty years ago, we started Rauxa because we believed that brands’ would need an agency focused on doing the very best job of one-to-one marketing. Today, our largest priority remains helping clients achieve their goals through this focus. Joining the Publicis Media family gives us that much more firepower and scale to do so,” explained Rauxa founder Jill Gwaltney.
Rauxa is going to operate as a Publicis Media agency brand in the US and will continue to be led by Gwaltney and its president and CEO Gina Smith reporting to Dave Penski (Global CEO of Publicis Media Exchange) and Tim Jones (Regional CEO Americas for Publicis Media). And Rauxa will work closely alongside Publicis Media’s digital agencies (Moxie, MRY, and Digitas) driving deeper communications touchpoints across strategy, CRM and personalized creative.
“With the acquisition of Rauxa, Publicis Groupe is reinforcing its expertise in driving one-to-one consumer engagement for clients, through data-driven creativity offerings and scaled capabilities. The addition of Rauxa’s data, tech, media, creative and production expertise will accelerate Publicis Media’s and the Groupe’s ability to deliver across all parts of the consumer journey,” said Publicis Groupe chairman and CEO Arthur Sadoun.
