- Leading content and community platform Super League Gaming announced it acquired Framerate
- Framerate is one of the largest independent social video networks in esports and gaming
Super League Gaming, a leading content and community platform that provides competitive and social gameplay experiences across game titles, skill levels, and venues, announced recently that it acquired Framerate — which is one of the largest independent social video networks in esports and gaming. This is Super League Gaming’s first acquisition since it went public earlier this year.
“Framerate will be a major part of Super League’s drive to bring value to gamers through multiple forms of engagement,” said Super League Gaming CEO Ann Hand. “The company will be fully integrated into Super League, instantly expanding our audience reach, creating more awareness for our live and digital experiences, and becoming a foundational component of our content distribution network.”
Since launching in 2018, Framerate experienced rapid growth as it now has more than 100,000 followers and generates millions of video views and engagements per month across Instagram, InstagramTV, Facebook and Facebook Watch.
“You don’t need to be a top influencer or esports pro to make a great play,” added Framerate founder and CEO Marco Mereu. “We created Framerate to showcase exciting content from everyday gamers all around the world. Combining with Super League supercharges our ability to do so at scale. We can access a higher volume of engaging content and deliver multi-dimensional solutions to game publishers and consumer brands seeking authentic ways to connect with such a valuable demographic.”
With over 700 million engagement actions happening in gaming on Facebook, Twitter, and Instagram in 2018 (based on data from Shareablee), social video has become a significant source of content consumption for gamers. And Framerate established itself as the leading independent gaming media channel on Instagram over the last six months, according to Tubular Labs.
“Content, whether digital or experiential, whether user-generated or professionally produced, lives at the heart of every vibrant community,” explained Super League chief commercial officer Matt Edelman. “Adding Framerate’s impressive viewership to Super League’s live event and digital programming footprint makes us an always-on content provider for a broader base of enthusiastic players.”
