- Market intelligence solutions ZoomInfo announced it is buying Seattle-area based technology startup Komiko
ZoomInfo — a global leader in go-to-market intelligence solutions — announced it is acquiring Seattle-area based technology startup Komiko. Komiko’s technology is going to be integrated into the ZoomInfo Powered by DiscoverOrg platform. And Komiko’s AI-powered CRM automation, playbooks, and predictive analytics will be released as ZoomInfo InboxAI. The terms of the deal were not disclosed.
Launched by former Microsoft executives Hal Howard and Ami Heitner, Komiko utilizes machine learning and data science to automate the CRM process. And as a function of ZoomInfo InboxAI, the technology can capture contact and activity data buried deep in the email inboxes and calendars of sales representatives.
This data is then populated within the CRM system of record thus triggering alerts and generating analytics essential to supporting renewals, managing new business pipelines, and giving every organization a 360-degree view of customers, prospects, and partners.
“Organizations are realizing that how they manage and leverage data is a strategic function that can accelerate or inhibit lead, pipeline, and revenue generation,” said Henry Schuck, founder and CEO of ZoomInfo. “While our offering is a SaaS platform for GTM, we feel ZoomInfo is in the business of helping marketing and salespeople hit their numbers. So when we see an opportunity to build or buy additional capabilities essential to strengthen that edge — as we did with Komiko — it’s an easy decision.”
The current Komiko customers will not see any changes to support or services for the product. And existing customers will soon experience the powerful combination of the depth of ZoomInfo data combined with the engagement insights of Komiko.
“The Komiko team is extremely happy to be joining the ZoomInfo family,” added Howard. “We are excited to present the new ZoomInfo InboxAI product offering to our combined customers. The combination of Komiko’s AI and ZoomInfo’s world-class data assets will offer unparalleled insights and drive better results for every sales and marketing organization that adopts the platform.”
