Winning by Design, a premier software-as-a-service (Saas) sales strategy consulting company announced it is acquiring San Francisco-based Digby SF. Digby SF is a company that specializes in Account-Based strategy and design. This is Winning by Design’s second major acquisition in the last few months following Customer Growth Advisors last month.
What is Account Based strategy? It is a model that delivers substantially higher ROI than traditional investments and drives increasing growth in demand and adoption for these types of services.
“Account-Based strategies deliver substantially higher ROI than other go to market investments with double the conversion rate of MQL to Deal, greater average customer lifetime value, and more marketing and sales alignment,” said Digby SF founder and now Winning by Design partner Shari Johnston. “By partnering with Winning by Design’s already proven SaaS sales methodology, I can offer more holistic go-to-market transformations.”
Johnston has a background in SaaS Account based strategy as a marketing leader at several other startups like Radius Intelligence and Demandbase. She is also a founder and board member of Women in Revenue.
Winning by Design is now trusted by more than 300 global organizations like Adobe, AdRoll, CultureAmp, FreshDesk, LiftOff, SalesLoft, SendGrid, TeamLeader, and Tradeshift.
“At Allocadia, we have partnered with Winning by Design to align our sales and marketing teams around an account-based strategy. We see so much potential to accelerate growth by focusing our resources and efforts around our next best customer. Winning by Design’s deep experience in scaling SaaS business and providing coaching uniquely sets us up for success,” added Allocadia VP of Marketing Sam Melnick — who is a customer of Winning by Design. “Having a partner who not only works with similar companies, but who has actually implemented these strategies as a practitioner, is invaluable.”
Going forward, Winning by Design will now offer account-based strategy assessments, playbooks, blueprints, and workshops. And these services are tightly aligned with its existing sales and customer success methodologies.
