WIT – a digital activation platform across sports and entertainment – announced that it had closed a round of funding led by McCarthy Capital out of their Emerging Growth strategy. Vaidhy Murti launched WIT in 2021 as a platform for sports teams to create immersive fan experiences to engage with fans digitally.
In the last two years, WIT powered some of the most exciting experiences in sports – from viral campaigns featured on ESPN and Sunday Night Football to a custom arcade-style game mirroring the NFL’s Emmy Award-winning Super Bowl LVII halftime commercial.
WIT’s growth demonstrates the evolution of an industry that is being dynamically transformed by technology. And in a world where building direct customer relationships is paramount, WIT’s turnkey platform augments marketing capabilities and fosters deeper connections. WIT offers the ability to launch branded campaigns at scale in a matter of minutes that are designed to engage consumers while capturing valuable first-party data.
WIT plans to use the new funding to scale its operations, fuel product innovation, invest in new verticals, and expand the team.
KEY QUOTES:
“We are excited to partner with the management team of WIT. WIT enables sports and entertainment companies to create digital activations to increase fandom. The company has experienced impressive growth since inception and has an innovative Fan AI product launch on the horizon. We look forward to supporting WIT’s growth and continued efforts to become the leading digital activation platform.”
- Matt Breunsbach, Managing Director at McCarthy Capital
“We are incredibly excited to partner with McCarthy Capital to continue to push the boundaries of fan engagement. We are in the early stages of a digital revolution, and this investment will empower us to further deepen our commitment to our people and our partners. Our exponential growth has been made possible by our incredible team members and dedication to excellence, and we’re only just getting started.”
- Vaidhy Murti, Founder & CEO of WIT
