- San Francisco-based virtual reality fitness company YUR recently announced it raised $1.1 million in pre-seed funding. Here is how YUR works.
YUR (“why you are”), a San Francisco-based virtual reality fitness company and community founded by Cix Liv and Dilan Shah, announced recently that it raised $1.1 million in pre-seed funding. The Venture Reality Fund and BoostVC led this funding round.
And YUR plans to leverage VR technologies to change a worldwide epidemic: sedentary behavior. And they foresee that gaming — which is a notoriously sedentary behavior — can be harness with virtual reality to get people to exercise. YUR’s technology can determine how a player is moving in games to provide specific health and fitness recommendations. This will navigate players into a healthy lifestyle while having fun.
“We are building YUR to be the Peloton of the future by making fitness a game. Gaming and fitness have always been our biggest passions, and we believe there’s a growing community of people who want to combine these two passions as well,” said Liv.
The company’s calorie tracking software is installed directly on headsets with no additional hardware required. And now both the YUR Oculus Quest app on Sidequest and the YUR mobile companion app have been released into beta.
This mobile app syncs to Apple Health and Google Fit to give users the ability to track their activities while outside of virtual reality. And this technology is designed to increase retention of virtual reality and gamify fitness in a way never before seen.
“YUR has an impressive founding team with strong roots in VR, gaming, and app development. We’ve already seen how the fitness community has come together during YUR’s beta phase, and we’re excited about the future of the company in this growing market,” added The Venture Reality Fund co-founder and general partner Marco DeMiroz.
