Backcountry Acquiring Velotech For Expanding Reach In U.S. Cycling Market
					By Amit Chowdhry ● Sep 8, 2025
					
					
					Backcountry, a specialty retailer known for its premium outdoor gear and apparel, has announced the acquisition of Velotech, a cycling retailer based in Portland, Oregon. Velotech operates several prominent online storefronts, including BikeTiresDirect, Western Bikeworks, and TriSports, and has built a strong reputation among cycling enthusiasts for its customer-first approach, competitive pricing, and same-day shipping.