L Catterton And Patricof Form CHAMP Partnership To Pursue Consumer Brand Investments With Elite Athlete Co-Ownership
By Amit Chowdhry ● Apr 24, 2026
L Catterton and Patricof Co have announced the formation of CHAMP, short for Champion Athlete Managing Partner, a new strategic partnership designed to pursue consumer brand investments where deeply aligned athlete involvement can accelerate growth. More than 250 elite athletes have already partnered with CHAMP as co-owners of portfolio companies, including Cooper Flagg, Kevin Durant, Joe Burrow, Dak Prescott, Ja'Marr Chase, Justin Jefferson, Mike Trout, Livvy Dunne, and others across professional basketball, football, baseball, golf, and polo.