Havas Acquires Majority Stake In Archrival To Expand Havas Play In North America
By Amit Chowdhry ● Jun 15, 2026
Havas announced the acquisition of a majority stake in Archrival, a U.S.-based youth culture and experiential activation agency, accelerating the expansion of Havas Play in North America and strengthening the company’s capabilities across sports marketing, creator engagement, and brand experiences.