Startups Posts

Fitbit announces plans to acquire FitStar

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Fitbit has announced that it is buying digital health and fitness platform FitStar. FitStar’s investors include Google Ventures and Trinity Ventures. The terms of the deal were undisclosed. More details below:


SAN FRANCISCO–(BUSINESS WIRE)–Fitbit Inc., the global leader in the Connected Health and Fitness category, today announced it has agreed to acquire FitStar, one of the largest platforms for delivering personalized video-based exercise experiences on mobile devices. Users will be able to track their daily activity with leading Fitbit devices and then get a tailored exercise program designed specifically for them with handcrafted workouts from fitness authorities, including football legend, Tony Gonzalez and yoga expert, Tara Stiles. The acquisition broadens Fitbit’s leading platform by adding new services that will provide even more motivation and encouragement for people to lead healthier, more active lives.

Following the global availability of Fitbit’s latest additions to the Fitbit line: Fitbit Charge™, Fitbit Charge HR™ and Fitbit Surge™ activity trackers, this integration builds on Fitbit’s already robust and engaging mobile and interactive experience that consumers love. With a large community of users on its mobile app, Fitbit helps its users tap into this community to deliver more encouragement, rewards and friendly competition to help them successfully reach and beat their goals. Now with the addition of FitStar’s personalized streaming video workouts, users will find even more motivation through individually customized workout sessions, offering a holistic mobile fitness solution that is accessible, convenient and inspiring.

“FitStar has created some of the most popular and top-rated fitness apps in the world with a mission very similar to ours and a history of success,” said James Park, CEO and Co-Founder of Fitbit. “The addition of FitStar to our Fitbit family will allow us to offer a custom-fit experience based on personalized tracking data and also deliver on our promise of providing enhanced services and coaching.”

Available immediately, FitStar users will be able to seamlessly publish their FitStar workouts into Fitbit to see how their personal training or yoga practice impacts their overall health. Coming soon, Fitbit users will be able to set up a FitStar account by using their Fitbit account login. Additionally, when using new Fitbit trackers like Fitbit Charge HR or Fitbit Surge that are equipped with Fitbit’s PurePulse™ continuous heart rate tracking, FitStar users will soon be able to see their heart rate trends during FitStar logged workouts.

“Fitbit was the first hardware tracker FitStar integrated with over two years ago, so FitStar had a long time to get to know the team and realize that the two companies have a shared vision of where the digital fitness space needs to go,” said Mike Maser, FitStar’s CEO and Co-Founder. “By combining forces, Fitbit and FitStar can collectively expand to offer users around the globe new, motivating ways to reach their health and fitness goals.”

Fitbit products are carried in more than 30,000 North American retail stores, 45,000 stores around the globe and are sold in 54 countries. FitStar’s personal trainer and yoga apps are consistently top rated, with users primarily residing in the U.S., followed by UK, Canada, Australia, Brazil, China and nearly 190 other countries.

About FitStar

FitStar’s mission is to build a digital health and fitness platform to inspire people to live healthier lives. Founded in 2012, the company has been backed by several prominent angels and venture investors including Google Ventures, Trinity Ventures and other high profile investors. FitStar has a footprint of over three million downloads, with users in 195 countries to date, across the FitStar Personal Trainer and FitStar Yoga apps. FitStar is based in San Francisco. For the latest information and on-going updates, please visit or follow FitStar on Facebook and Twitter.

About Fitbit

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the Connected Health & Fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit Zip and Fitbit One activity trackers, as well as the Aria Wi-Fi Smart Scale. Fitbit products are carried in more than 30,000 North American retail stores, 45,000 stores around the globe and sold in 54 countries. Headquartered in San Francisco, Fitbit is privately held and funded by Foundry Group, Qualcomm Ventures, Sapphire Ventures, Softbank Capital, SoftTech VC and True Ventures.

HoneyBook raises $22 million

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HoneyBook is a service that empowers top event professionals to become more connected and productive with clients and vendors. HoneyBook’s collaborative platform lets you tap into the power of your network to receive new business and easily work with everyone involved to organize a single event. HoneyBook has raised $22 million in Series B led by Norwest Venture Partners with participation from Aleph and Hillsven. More details below:

Press Release

HoneyBook Raises $22M to Fuel Growth as the Trusted Network for Event Professionals

Series B funding round led by Norwest Venture Partners will accelerate US expansion

SAN FRANCISCO, March 5th, 2015: HoneyBook, the invite-only service empowering top event professionals, today announced it has closed $22M in a Series B round of funding led by Norwest Venture Partners, with participation from Aleph and Hillsven. With a total $32M invested to date, this funding will help HoneyBook scale its collaborative platform and make it available to even more event professionals in every major US city.

HoneyBook offers a collaborative platform that streamlines all of the elements and processes of event planning—from booking and collecting payments to collaboration—through an elegant, intuitive interface. HoneyBook has quickly become the most trusted tool for top event professionals to run their businesses and connect with their networks. In the last six months, the company has seen 10x growth, primarily from satisfied customers inviting their vendor networks to transact and do business together on the platform.

“An event professional’s purpose is to create unforgettable moments for their clients. When an event comes together, every element—from the space to the sound to the visuals—works together in harmony to create the perfect experience,” said Oz Alon, CEO, HoneyBook. Unfortunately, the processes and tools used to plan these events are too often disconnected. At HoneyBook, we believe that this process should be as fluid as the event itself. We’re here to change that by enabling event pros to collaborate effortlessly with their networks, speak the same language with each other, and deliver those “wow” moments from the very first interaction with a client.”

Until recently, HoneyBook’s services have been available only by invitation in the San Francisco Bay Area, following a people-first approach which has built a community based upon trust and shared social interactions. With the Series B funding, HoneyBook will launch similar communities in Los Angeles and New York, and will accelerate its city-by-city rollout to every major hub in the US within the next 12 months. HoneyBook will also continue to focus on unrivaled customer service, building infrastructure, and engineering horsepower to support rapid growth.

“HoneyBook is part of a new breed of services that connects markets and people, around multiple transactions, creating new business opportunities that would have otherwise not existed,” said Jeff Crowe, Managing Partner, Norwest Venture Partners. “With an estimated market size of hundreds of billions, the events industry presents a ripe opportunity. HoneyBook has created a unique and very compelling ecosystem, with the right talent and proper positioning to take full advantage of it.”

The events industry, worth an estimated market size of $350B1, has traditionally been driven by paper and disparate communication systems. In a short amount of time, HoneyBook freed event professionals from the hassles of paperwork, checks, and redundant email, by providing a better, proven method for transacting payments, contract signatures and proposals. Beyond streamlining administrative processes, event vendors are also winning more business on HoneyBook by building their networks and collaborating with other professionals. With HoneyBook, event pros can focus on the creative work they love while enjoying better success with their clients and vendors.

Previous investors included Aleph, UpWest Labs, Hillsven, Ev Williams, James Currier and Stan Chudnovsky of Ooga Labs, Naval Ravikant of AngelList, Ben Ling of Khosla Ventures, Michael Birch of Bebo, and Ben Narasin.

About HoneyBook:

HoneyBook was founded in 2013 and is headquartered in San Francisco. HoneyBook is an invite-only service that empowers top event professionals to be more connected, productive, and successful with their clients and vendors. Our collaborative platform allows you to tap into the power of your network to win new business and easily work with everyone involved in organizing a single event. Whether you’re the planner in charge of a 300-guest event, a photographer leading a high-profile fashion shoot, or the host of your company’s holiday party, HoneyBook organizes your jobs seamlessly in one place—from proposals, to payments and design briefs—so you can focus on what matters most: creating unforgettable moments. Visit to request an invite.

Geofeedia raises $3 million

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Geofeedia is a service that focuses on location-based social media monitoring, intelligence, and analysis for corporate security, media and marketing teams. Geofeedia has raised $3 million in Series A4 funding. Hyde Park Venture Partners led this round of funding with participation from Tim Kopp (former CMO of ExactTarget) David Gupta (founder and CEO of SDI Enterprises) and Gene Delaney (former president at Motorola). More details below:


CHICAGO – Geofeedia, the pioneer in location-based social media intelligence, today announced the closing of a $3 million series A4 financing. Hyde Park Venture Partners led the financing round with follow-on participation from Tim Kopp, former CMO of ExactTarget; David Gupta, founder and CEO of SDI Enterprises; and Gene Delaney, former president at Motorola. The financing brings the company’s total funding to $6.8 million and will enable Geofeedia to hire key talent, to invest in marketing, and to expand into additional vertical segments.

“We have a huge opportunity to become one of the fastest growing software businesses in the country. We’ve just reached over 10,000 users on our platform and are on pace to quadruple our customer base in 2015,” said Phil Harris, CEO and cofounder of Geofeedia. “This round provides the capital needed to hire the very best talent available so that we can execute on marketing, sales and overall growth as we expand into even more verticals.”

Geofeedia experienced tremendous growth last year with bookings in 2014 expanding to over $3 million, representing an 857% year-over-year increase. Geofeedia recently opened an office in Indianapolis’ iconic Circle Tower building and expects to hire a total of 50 additional team members between the Chicago and Indianapolis offices in 2015.

“We’ve seen more than a thousand B2B SaaS companies and never have we seen a startup hit a vein like Geofeedia. They make product and sales look easy by staying true to a core value proposition – location matters. Marketers and public safety agencies need the location and contextual insight of social media that only Geofeedia can provide,” said Guy Turner, managing director of Hyde Park Venture Partners.

Geofeedia enables organizations to filter and analyze social media content by location in real-time across multiple sources. Users search for a city, address or location name, draw a virtual perimeter around their specific area of interest, and access geo-tagged social media content from within those boundaries in a matter of seconds.

Hundreds of the world’s leading brands and most respected organizations, including Fortune 500 companies like McDonald’s and Dell, leading news outlets like the AP, BBC and CNN, and public safety agencies like the Los Angeles County Sheriff’s Department utilize Geofeedia’s powerful subscription-based patented platform to gain real-time, actionable intelligence through hyper-local social media monitoring.

Geofeedia will be rolling out innovative new features and functionality in the coming months to further penetrate additional markets. The company was one of 100 companies named to the TechPoint Mira Awards honoring “the best tech in Indiana” and was also included in Gartner’s 2014 Cool Vendors report.

About Geofeedia

Geofeedia is the market leader in location-based social media monitoring, intelligence and analysis for corporate security, public safety, media and marketing teams. Geofeedia’s patented platform enables organizations to filter and analyze public, geo-tagged social media content across multiple sources in any global location to understand, in real-time, what’s happening within the areas most important to them. Geofeedia is headquartered in Chicago and has offices in Indianapolis and Naples, Fla. The company was founded in 2011 by Phil Harris, Mike Mulroy and Scott Mitchell. To learn more about Geofeedia visit

Farfetch raises $86 million

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Farfetch is an online fashion company that has raised $86 million in funding from DST Global and other existing shareholders. Farfetch is now valued at $1 billion. Farfetch works with over 300 of the largest designer boutiques on its website and has raised more than $195 million. Farfetch will be using the funding to launch its service in local language websites, including German, Spanish, and Korean. Some of Farfetch’s existing shareholders include Conde Nast and Vitruvian Partners.

Culture Amp raises $6.3 million in Series A funding

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Culture Amp is a “culture-first” software company that has built the leading people analytics platform. The Culture Amp is known for combining deep knowledge in psychology, user experience, and engineering into a platform that transforms organizations worldwide. More details below:


SAN FRANCISCO, Calif., March 4, 2015 – People Analytics company Culture Amp, which counts Airbnb, Uber, Pandora, Adobe, Pinterest and Warby Parker among the companies using its platform, today announced that it has closed $6.3 million in Series A funding. The round is led by Felicis Ventures, Index Ventures and Blackbird Ventures. Culture Amp will use these funds to accelerate expansion of its platform that provides real-time data and insights into company culture through customizable and specialized surveys. As part of the investment, Felicis Ventures managing director Wesley Chan, founder of Google Analytics, will join the Culture Amp board.

“Culture Amp has swiftly become indispensable to heads of talent and CEOs, because for the first time they can understand in real time what makes their people tick,” said Aydin Senkut, founder and managing director at Felicis Ventures. “We are excited to back them because there is nothing more important than retaining and motivating key talent at every successful company now.”

Second only to finding and hiring the right employees, retention has been one of the biggest challenges for startups and established companies alike, with the costs associated with low-employee engagement running as high as $550 billion a year.

“Culture Amp’s platform has grown to date through word-of-mouth,” said Culture Amp co-founder and CEO Didier Elzinga. “With this investment, we want to accelerate development of our technology, and expand our marketing and sales efforts, so we can continue to provide the most insightful platform available for company culture and people analytics.”

To find out what keeps employees engaged and motivated, Culture Amp uses its know-how in psychology, statistics and user experience in its platform to create data-driven human resources insights. Recent Culture Amp data reveals that 69 percent of employees are motivated to go “above and beyond” in their work role. However, among the top five percent of companies that perform highest across all key drivers and engagement indicators, that rises to more 90 percent of employees.

The funding comes on the heels of Culture Amp’s second Benchmark report, which sets the industry standard for companies to track their progress on cultural metrics against competitors. The company plans to release a number of reports this year, which will investigate links between employee data and other business metrics, as well as reports on gender, tenure, innovation drivers and age diversity across industries.

About Culture Amp: Culture Amp is a culture-first software company that is building the world’s leading People Analytics platform for people and culture. The Culture Amp team combines deep knowledge in psychology, statistics, user experience and engineering into a platform that is transforming organizations worldwide. Founded in 2011 by Didier Elzinga, Doug English, Jon Williams and Rod Hamilton, it has offices in San Francisco and Melbourne. For more information, visit or follow on Twitter at @cultureamp.

Terralux raises $11 million in funding

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Based in Longmont, Colorado, Terralux has raised $11 million in funding. EnerTech Capital led this round of funding. Terralux is known for designing and manufacturing LED lighting and building intelligence solutions. More details below:


LONGMONT, Colo.–(BUSINESS WIRE)–TERRALUX, Inc. announces that EnerTech Capital, a leading energy technology venture capital firm, led an $11 million growth investment in the company. Joining EnerTech in this round are investors Generation Investment Management, Crawley Ventures, Emerald Technology Ventures, GC&H Investments, and Founder & CTO Dr. Anthony Catalano.

“TERRALUX has built elegant solutions that allow building owners to begin retrofitting the enormous base of existing buildings with energy efficient LED technology,” said Bill Kingsley, Managing Director with EnerTech Capital. “The pace, quality and the market acceptance of their new product releases caught our attention. The new LEDSENSE® technology with sensory, communications and controls capabilities will allow building owners to take advantage of previously unavailable information. We believe in this strategy and look forward to working with the existing investors and management team to drive the rapid growth of TERRALUX.”

The funding will be used to continue TERRALUX’s strong sales growth and further develop its rapidly expanding portfolio of its LED retrofit products, OEM products and LEDSENSE® cloud-based technology.

“LED lighting retrofit is quickly becoming more than just saving energy,” said TERRALUX CEO Steve Hane. “The massive footprint of commercial buildings challenge basic and separate systems in use today. LED retrofit with a cloud-based lighting system is the most economical way to connect a building’s infrastructure to the Internet of Things (IoT). We are very pleased to have EnerTech endorse our strategy, join our investor group, and together with our existing investors, enable our continued growth.”

About TERRALUX Inc. TERRALUX designs and manufactures LED lighting and building intelligence solutions. TERRALUX’s illumination-grade technology can be found in commercial and industrial applications. TERRALUX solutions are easy to install, highly reliable and economical. TERRALUX holds 30 patents across the most critical aspects of LED technology. For more information visit:

About EnerTech Capital EnerTech Capital invests in companies that offer products or services that dramatically improve the profitability of producing or consuming energy. Founded in 1996, the firm has managed approximately $500 million and has delivered over 30 exits. EnerTech Capital is currently investing out of its fourth fund and has offices in Philadelphia, Toronto, Montreal and Calgary, and Menlo Park.

Booker raises $35 million in Series C

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Booker is a leading platform for service commerce that has announced it has raised $35 million in Series C funding led by Medina Capital. First Data, Jump Capital, Signal Peak Ventures, Bain Capital Ventures, Revolution Ventures, TDF Ventures, and Grotech Ventures also participated in this round. More details below:


NEW YORK — Booker, the leading platform for service commerce, today announced that it has raised a $35 million Series C growth round of funding led by Medina Capital. The funding round includes a strategic investment by First Data, the global leader in payment technology and services solution, and investment firms Jump Capital and Signal Peak Ventures, as well as early investors including Bain Capital Ventures, Revolution Ventures, TDF Ventures, and Grotech Ventures. Medina Capital Partner Adam Smith will join Booker’s board in conjunction with the investment.

“Today, most local service businesses still operate primarily only in the offline world,” said Josh McCarter, Booker CEO. “But consumer behavior is rapidly changing. Restaurant, hotel and car booking apps have begun to shift the way consumers now interact with all types of local businesses. Booker is uniquely poised to provide nearly every type of local service business with an all-in-one solution that helps them manage their business and enables consumers to discover, book and pay for their services online.”

“We firmly believe that the migration of offline service businesses to online service commerce platforms represents a huge market opportunity,” said Adam Smith, Partner at Medina Capital. “Booker is leading the way with an easy-to-use software-as-a-service solution that replaces legacy or offline systems.”

“As a leading provider of next generation commerce solutions to small and medium businesses, First Data shares Booker’s view and recognizes the significant opportunity to help service-based merchants manage and grow their businesses,” said Himanshu Patel, Executive Vice President, Strategy, Planning & Business Development, First Data. “Through this partnership, we look forward to finding ways to share our expertise, insights, and expansive merchant network with Booker as they continue to grow.” First Data’s strategic investment was made through its ventures group that focuses on collaborating with entrepreneurs in the areas of payments, mobile, marketing, loyalty, and security to support the next generation of commerce.

Booker plans to use this funding to expand the number of businesses it serves and enhance its product offering to further drive revenue for its merchants.

For more information about the services Booker provides to local businesses, please

About Medina Capital

Medina Capital is a high-growth equity investment firm focused on IT infrastructure companies in areas such as cloud computing, cybersecurity, big data, software-defined security and software-defined networking. The firm’s philosophy emphasizes investing in high-growth companies with established products or services that will benefit from Medina Capital’s strategic guidance. For more information about Medina Capital, please visit

About First Data

First Data is the global leader in payment technology and services solutions. With 24,000 owner-associates and operations in 35 countries, the company provides secure and innovative payment technology and services to more than six million merchants and financial institutions around the world, from small businesses to the world’s largest corporations. Today, businesses in nearly 70 countries trust First Data to secure and process nearly 2,000 financial transactions per second, totaling $1.8 trillion a year. First Data’s unparalleled infrastructure and partnerships go “beyond the transaction” with next-generation point-of-sale technology fueled by powerful analytics to detect fraud, gain insights into consumer spending, and strengthen customer loyalty. All day, every day, First Data helps its clients thrive in the evolving world of commerce.

About Jump Capital

Jump Capital is a Chicago-based venture capital firm specializing in expansion stage and growth capital investments. Led by a team of experienced operating executives, Jump Capital takes an opportunistic, long-term approach to investing. Jump seeks investment opportunities ranging from $2 million to $15 million in scalable technology businesses with compelling leadership teams across a wide breadth of industries including enterprise technology, marketing, healthcare, data security and financial services. For more information, visit

About Signal Peak Ventures

Signal Peak Ventures is a venture capital and growth equity firm with more than $500 million in assets under management. Based in Salt Lake City, Utah, the firm invests in innovative information technology companies and looks for entrepreneurial teams with the potential to transform markets and create lasting value. Specific areas of focus include Internet, SaaS, enterprise software, security, and mobile computing. For more information, please visit

About Booker

Booker is a service commerce platform that helps businesses run and grow successfully by streamlining their operations and helping to increase their revenues. Booker enables service businesses to sell their services online, via mobile device or in person, creating a seamless online booking experience for their customers. With Booker’s platform, business owners can manage every booking, customer and transaction, and use automated tools to drive more sales from new and existing customers. Booker processes more than three million appointments each month across 73 countries in 11 languages. Headquartered in New York City, Booker’s customers include thousands of local service businesses, as well as Fortune 500 companies.

Tempered Networks raises $15 million in Series A funding

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Tempered Networks is a provider of secure connectivity for critical infrastructure and information that has raised $15 million in Series A funding led by Ignition Partners with participation from IDG Ventures. Tempered Networks has raised a total of $22 million thus far. More details below:


SEATTLE, MARCH 3, 2015 –Tempered Networks, Inc., provider of secure connectivity for critical infrastructure and information, today announced it has raised $15 million in a series A funding round led by Ignition Partners with participation from IDG Ventures. This brings the total amount of financing the company has raised to $22 million. The new funding will be used to build the company’s sales, marketing, and engineering teams and expand its distribution channels.

Tempered Networks also announced that John Connors, Managing Partner at Ignition Ventures, has joined its Board of Directors. “The proliferation of connected devices is increasing enterprises’ exposure to security breaches by orders of magnitude,” said Connors. “Tempered Networks’ industrial hardened solution and world-class team will be mission critical to companies needing to secure their connected assets, across edge, corporate, and industrial networks.”

Since being commercialized in 2012, the company’s break-through technology has protected critical infrastructure—typically controlled by ICS (Industrial Control Systems) and SCADA (Supervisory Control and Data Acquisition) systems—against cyber security attacks. Tempered Networks has customers in the manufacturing, oil & gas, and utilities sectors which employ its solution to achieve a hardened, resilient, and secure network. In 2014, Tempered Networks was named 2014 North American Entrepreneurial Company of the Year by Frost and Sullivan as well as an SC Magazine 2014 Security Innovator.

“Ignition’s deep domain expertise as both investors in and operators of enterprise software companies, made them a great fit to lead this round,” said Jeff Hussey, President and CEO of Tempered Networks and founder of F5 Networks. “We have worked with both firms successfully in the past and look forward to collaborating with them as we continue to grow and extend our reach in the market.”

Supporting Resources

Tempered Networks solution overview video

Whitepaper: Moving Beyond Perimeter-based Security

Twitter: @TemperedNW (

LinkedIn (

About Tempered Networks Tempered Networks meets the security and connectivity challenges for businesses who rely on critical infrastructure, industrial control systems (ICS), and the Industrial Internet of Things (IIoT). The company provides a Virtual Private Overlay Network architecture that orchestrates identity and trust management. Organizations can cloak their critical infrastructure devices, while allowing them to communicate over secure channels. Tempered Networks’ deployment model bridges IT and OT (Operational Technology) imperatives by delegating control of overlay networks, with centralized governance and oversight. This model increases an organization’s profits, reduces TCO, and improves internal IT customer satisfaction. Tempered Networks’ solution includes a comprehensive HIPswitch™ product line that matches the fit, form, and function of the target applications on trusted and untrusted networks. Key industries that benefit today from the solution include Public Utilities (Power, Water and Gas) Oil & Gas, and Manufacturing. For more information go to