Locality: Acquisition Of Deben Strengthens Data-Driven Local TV Advertising Strategy
By Amit Chowdhry ● Apr 1, 2026
Locality, a local TV advertising platform focused on connecting brands with audiences across broadcast and streaming, announced it has acquired Deben, a media planning software company specializing in cross-channel planning and optimization. The deal is designed to enhance how broadcast advertising is planned, measured, and executed while accelerating a unified, cross-platform approach to local TV campaigns.