PFG Selects United Planners As New Broker-Dealer In Strategic Move
By Amit Chowdhry ● Nov 16, 2025
PFG, a Phoenix-based wealth-management services firm overseeing nearly $5 billion in assets under administration, has selected United Planners Financial Services as its new broker-dealer, marking a significant shift as the firm transitions away from Osaic. The move affects more than 80 financial advisors and over 20 bank and credit union partners, reflecting approximately 90% retention of advisors, assets, and revenue.