Sprinklr Acquires ViralMoment To Expand Multimodal Customer Intelligence Capabilities
By Amit Chowdhry ● May 31, 2026
Sprinklr announced the acquisition of assets of ViralMoment, an AI-powered social video intelligence and analytics platform, in a move designed to strengthen its position in customer intelligence and social listening. The acquisition enhances Sprinklr’s AI-native Unified Customer Experience Management (Unified-CXM) platform with technology capable of analyzing video, images, audio, and on-screen text, helping enterprises better understand customer behavior and cultural trends across increasingly visual social media environments.